After viewing the CC library's Market Research video answer the following questions:
1. Explore 3 examples of how companies conduct marketing research from the video clip. Connect these examples to techniques and concepts described in Chapter 4 of our textbook. Be specific with your examples.
2. What value does the research bring to products and processes?
3. Why does an organization measure marketing productivity?
4. Refer to Table 4.3 on page 118. Which marketing metrics will you employ in your marketing plan?
ANSWER WILL BE SENT BY EMAIL.
