Conduct a SWOT Analysis on your project business. Think about capabilities and core competencies for internal strengths and weaknesses, and consider all the factors in the broad macro-environment in your external analysis of opportunities and threats. A chart format is acceptable, however, be sure to indicate how changes in each particular external force will affect your business.
Review the video on Porter’s Generic Strategies in the Instructional Materials for this week and discuss how you intend to create a sustainable competitive advantage.
Also, craft a mission statement for your business (refer to page 41 of the textbook for guidance).
Your final document should be 2 pages max and cite sources where necessary using APA style.
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