Chapter 7 discusses B2B marketing. Visit GE‘s Medical Systems® Web site (www.gehealthcare.com). In the context of the major points of this chapter:
1. Discuss how GE is addressing the needs of their hospital customers by the design of this Web site.
2. Provide one example of what is GE doing right, and one example of an opportunity for improvement for GE. Provide your reasoning in your examples.
3. Based on Marketing Insight: Establishing Corporate Trust, Credibility, and Reputation (page 209), does GE’s website illustrate corporate credibility? Use specific examples.
4. List 2 specific tactics you will implement to establish corporate credibility in your marketing plan.
ANSWER WILL BE SENT BY EMAIL.
