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MB641 Discussion-2
 

MB641 Discussion-2

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You are the marketing manager for a video rental chain. You have been asked to define the major competitive spheres within which your company will operate. Respond to the following competitive elements. (30 points) (A 2-page response is required.)
1. Industry
2. Products and Applications
3. Competence
4. Market Segment
5. Vertical
6. Geographical

ANSWER WILL BE SENT BY EMAIL.
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