Assignment Content
1.
Successful businesses regularly analyze their processes to ensure they’re operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making business decisions that promote sustainable competitive advantage.
Select and research a company from the 2019 Fortune 500 list that demonstrates a sustainable competitive advantage in the marketplace.
Evaluate the selected company’s sustainable competitive advantage using the SWOT analysis technique.
Write a 700- to 1,050-word modified SWOT analysis that includes the following:
o An introduction with a detailed description of the company
o A SWOT analysis diagram that includes strengths, weaknesses, opportunities, and threats
o An evaluation of how specific internal factors (strengths and/or weaknesses) support and/or promote a competitive advantage; examples may include:
o Financial, physical, or human resources
o Access to natural resources, trademarks, patents, or copyrights
o Current processes (employee programs or software systems)
o An evaluation of how specific external factors (opportunities and/or threats) support and/or promote a competitive advantage; examples may include:
o Market trends (new products or technology advancements)
o Economic trends (local and/or global)
o Demographics
o Regulations (political, environmental, or economic)
o Conclusion with an evaluation of how the company has retained its competitive advantage
Include APA-formatted in-text citations and a reference page with at least 2 sources. Note: You may include your textbook as 1 of the sources.
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