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MKTG410 Week 7 Discussion 14
 

MKTG410 Week 7 Discussion 14

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Review the advertisements in your local newspaper, magazines, Groupon, or any pop-ups on your computer, etc. Identify a product that you perceive to be a deal that "is too good to be true." These deals are probably examples of potential gray markets (flea markets are also common places for the gray marketer). Compare a "great deal" product against the same product sold by authorized dealers. Look at the product, prices, seller reputation, and then report your findings, make a determination about the gray market.

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