Read the Procter & Gamble excerpt beginning on page 332. Visit the Procter & Gamble website (http://us.pg.com/). P&G’s brand portfolio represents some of the most well-known brands in the world.
• Describe P&G’s branding strategy using concepts from Chapter 11. Provide specific examples of the strategy(ies) used.
• What are the challenges associated with being the market leader in so many different categories?
• What is P&G doing to cultivate and strengthen brand equity and provide value to customers? Include specific examples from their website.
• What can P&G do to maintain strong brand images?
ANSWER WILL BE SENT BY EMAIL.
