Question 1 2.5 / 2.5 points
__________ law protects original forms of expression in a tangible medium.
a) Trade secret
b) Copyright
c) Patent
d) Trademark
Question 2 2.5 / 2.5 points
Which of the following tools can companies use to track users' social and political views and activities?
a) Cookies
b) Digital wallets
c) Search engines
d) Shopping carts
Question 3 2.5 / 2.5 points
Which ethical principle states that if an action cannot be taken repeatedly, than it is not right to take at all?
a) Universalism
b) The Slippery Slope
c) The Social Contract rule
d) The Golden Rule
Question 4 2.5 / 2.5 points
Section 230 of the ____________ Act provides immunity for providers and users of interactive computer services (such as ISPs and websites) from being considered a publisher that might be liable for harmful content posted by others.
a) Gramm-Leach-Bliley
b) Homeland Security
c) Communications Assistance for Law Enforcement
d) Communications Decency (CDA)
Question 5 2.5 / 2.5 points
Which of the following is NOT one of the issues complicating the taxation of e-commerce sales?
a) Taxes raised are used for different government purposes.
b) Sales taxes and policies vary by state and country.
c) Retailers legally only have to charge sales tax if they have operations located in the same state as a consumer.
d) Small online businesses are unable to manage sales taxes to thousands of different jurisdictions.
Question 6 2.5 / 2.5 points
Which of the following can be used to record all keyboard activity of a user?
a) Shopping carts
b) Trusted computing environments
c) Spyware
d) DRM
Question 7 2.5 / 2.5 points
Which of the following situations would NOT qualify for the fair use exception to United States copyright law?
a) A professor clips a newspaper article just before class and distributes copies of it to his class.
b) A journalist quotes a paragraph from a book in a review of the book.
c) A student copies a photograph of his favorite band from a website created by the band's record label and places it on the student's personal website.
d) Google posts thumbnail images of books in the Google Book Search Project.
Question 8 2.5 / 2.5 points
The Day of Action in July 2017 was a protest to proposed changes in regulations pertaining to:
a) fantasy sports.
b) Internet sales taxes.
c) Net neutrality.
d) the online sale of prescription drugs.
Question 9 2.5 / 2.5 points
Which of the following technologies allows you to send e-mail without a trace?
a) Anonymous surfing
b) P3P
c) Anonymous remailers
d) Public key encryption
Question 10 2.5 / 2.5 points
Which of the following is NOT a potential ethical, social, or political implication of information density?
Question 11 2.5 / 2.5 points
A potential ethical, social, or political implication of richness is that it:
Question 12 2.5 / 2.5 points
__________ is collected data that can be used to identify and locate an individual.
a) A personal profile
b) P3P
c) Anonymous information
d) PII
Question 13 2.5 / 2.5 points
Which of the FTC's Fair Information Practices (FIP) principles requires opt-in or opt-out policies to be in place?
a) Notice/Awareness
b) Choice/Consent
c) Access/Participation
d) Security
Question 14 2.5 / 2.5 points
_________ law allows someone to obtain an exclusive monopoly on the ideas behind an invention for 20 years.
a) Copyright
b) Trade secret
c) Patent
d) Trademark
Question 15 2.5 / 2.5 points
__________refers to the idea that Internet service providers (ISPs), including cable Internet and wireless carriers, should treat all data on the Internet in the same manner, and not discriminate or price differentially by content, protocol, platform, hardware, or application.
a) Net data support
b) Net neutrality
c) Network antidiscrimination
d) Network information regulation
Question 16 2.5 / 2.5 points
Which ethical principle asks you to assume that virtually all tangible and intangible objects are owned by someone else unless there is a specific declaration otherwise?
a) The Golden Rule
b) The Slippery Slope
c) The Social Contract rule
d) No Free Lunch
Question 17 2.5 / 2.5 points
Which of the following is used to collect and analyze detailed information on page content viewed by users?
a) Search engines
b) DRM
c) Forms
d) Site transaction logs
Question 18 2.5 / 2.5 points
Which of the following basic ethical concepts plays an important role in defining privacy?
a) Responsibility
b) Accountability
c) Liability
d) Due process
Question 19 2.5 / 2.5 points
In Western culture, the basic principles shared by ethical schools of thought are:
Question 20 2.5 / 2.5 points
Which of the following e-commerce technology dimensions has the potential to reduce cultural diversity in products?
a) Richness
b) Interactivity
c) Information density
d) Global reach
Question 21 0 / 2.5 points
Which of the following accounts for the smallest percentage of revenues?
a) Internet media
b) Box office
c) Recorded music
d) Radio
Question 22 2.5 / 2.5 points
Which of the following is the fastest growing segment of U.S. media revenues?
a) Magazines
b) Home video
c) Internet media
d) Radio
Question 23 2.5 / 2.5 points
Virtual merchants face potentially large costs for all of the following EXCEPT:
Question 24 2.5 / 2.5 points
Who was the first major fiction writer to create an e-book-only volume of a new work?
a) Mary Higgins Clark
b) Stephen King
c) Dan Brown
d) Anne Rice
Question 25 2.5 / 2.5 points
All of the following are advantages of online retail EXCEPT:
a) lower supply chain costs.
b) lower cost of distribution.
c) ability to change prices.
d) faster delivery of goods.
Question 26 2.5 / 2.5 points
The Internet has resulted in lower search costs, increased price comparison, and lower prices to consumers for __________ insurance.
a) term life
b) automobile
c) health
d) property and casualty
Question 27 2.5 / 2.5 points
________ is a subscription-based retailer using predictive marketing and Big Data?
a) Macy's
b) Stitch Fix
c) Dell
d) Lands' End
Question 28 2.5 / 2.5 points
Which of the following categories generates the highest percentage of online retail revenue?
a) Computers and electronics
b) Apparel and accessories
c) Books/music/video
d) Automobile and automobile parts and accessories
Question 29 2.5 / 2.5 points
In 2016, ________ retailers generated approximately 85% of all online retail.
a) 5
b) 50
c) 500
d) 5,000
Question 30 2.5 / 2.5 points
Which of the following is NOT one of the seven major segments of the retail industry?
a) Electronics and computers
b) Consumer durables
c) Gasoline and fuel
d) Food and beverage
Question 31 2.5 / 2.5 points
________ has introduced a tool known as Consumer Alerts to inform readers when a review is likely to be fraudulent.
a) Yelp
b) TripAdvisor
c) Angie's List
d) TripExpert
Question 32 2.5 / 2.5 points
The term demand-pull refers to:
Question 33 2.5 / 2.5 points
All of the following were parts of the vision during the early days of e-commerce EXCEPT the belief that:
Question 34
Question 34 0 / 2.5 points
In 2016, the sales of downloaded music __________ compared to the previous year.
a) increased by 10%
b) were flat
c) decreased by 10%
d) decreased by 20%
Question 35 2.5 / 2.5 points
Which streaming gaming channel was purchased by Amazon in 2015?
a) Dailymotion
b) YouTube.com
c) Twitch.tv
d) Shield.nvidia.com
Question 36 2.5 / 2.5 points
The term supply-push refers to:
a) making products prior to orders being received based on estimated demand.
b) waiting for orders to be received before building a product.
c) channel conflict.
d) multi-channel manufacturers who sell directly online to consumers.
Question 37 2.5 / 2.5 points
The MOTO sector of the retail industry is most similar to the __________ sector.
a) specialty stores
b) general merchandise
c) online retail sales
d) product-based services
Question 38 2.5 / 2.5 points
Craigslist is a player in the online ___________services market.
a) real estate and career
b) insurance and brokerage
c) travel
d) online accounting
Question 39 2.5 / 2.5 points
All of the following charge for access to some or all of its online content EXCEPT:
Question 40 2.5 / 2.5 points
Which of the following statements about the online video audience is NOT true?
