Question 1 2.5 / 2.5 points
PCI-DSS is a standard established by the:
a) banking industry.
b) credit card industry.
c) federal government.
d) retail industry.
Question 2 2.5 / 2.5 points
All the following are examples of social/mobile peer-to-peer payment systems EXCEPT:
a) Venmo.
b) Bill Me Later.
c) Square Cash.
d) Google Wallet.
Question 3 2.5 / 2.5 points
A digital certificate contains all the following EXCEPT the:
a) subject's private key.
b) subject's public key.
c) digital signature of the certification authority.
d) digital certificate serial number.
Question 4 0 / 2.5 points
All the following are examples of malicious code EXCEPT:
a) viruses.
b) bots.
c) worms.
d) sniffers.
Question 5 2.5 / 2.5 points
__________ refers to the ability to ensure that messages and data are only available to those authorized to view them.
a) Confidentiality
b) Integrity
c) Privacy
d) Availability
Question 6 2.5 / 2.5 points
The six key dimensions to e-commerce security are nonrepudiation, authenticity, availability, integrity, privacy, and:
a) confidentiality.
b) usability.
c) functionality.
d) viability.
Question 7 2.5 / 2.5 points
The Data Encryption Standard uses a __________ bit key.
a) 512
b) 256
c) 56
d) 12
Question 8 2.5 / 2.5 points
To allow lower-level employees access to the corporate network while preventing them from accessing private human resources documents, you would use:
a) access controls.
b) an authorization management system.
c) security tokens.
d) an authorization policy.
Question 9 2.5 / 2.5 points
Which of the following countries has been found to have engaged in cyberespionage against Google?
a) Russia
b) Iran
c) Iraq
d) China
Question 10 2.5 / 2.5 points
__________ refers to the ability to identify the person or entity with whom you are dealing on the Internet.
a) Nonrepudiation
b) Authenticity
c) Availability
d) Integrity
Question 11 2.5 / 2.5 points
Symmetric key encryption is also known as:
a) public key encryption.
b) secret key encryption.
c) PGP.
d) PKI.
Question 12 2.5 / 2.5 points
The _____________ is/are NOT a key point of vulnerability when dealing with e-commerce.
a) client computer
b) server
c) communications pipeline
d) credit card companies
Question 13 2.5 / 2.5 points
What is the first step in developing an e-commerce security plan?
a) Create a security organization.
b) Develop a security policy.
c) Perform a risk assessment.
d) Perform a security audit.
Question 14 2.5 / 2.5 points
Which of the following statements about public key encryption is NOT true?
a) Public key encryption uses two mathematically related digital keys.
b) Public key encryption ensures authentication of the sender.
c) Public key encryption does not ensure message integrity.
d) Public key encryption is based on the idea of irreversible mathematical functions.
Question 15 2.5 / 2.5 points
What is the most frequent cause of stolen credit cards and card information today?
a) Lost cards
b) The hacking and looting of corporate servers storing credit card information
c) Sniffing programs
d) Phishing attacks
Question 16 2.5 / 2.5 points
All the following are methods of securing channels of communication EXCEPT:
a) SSL/TLS.
b) certificates.
c) VPN.
d) FTP.
Question 17 2.5 / 2.5 points
Linden Dollars, created for use in Second Life, are an example of:
a) digital cash.
b) virtual currency.
c) EBPP.
d) peer-to-peer payment systems.
Question 18 2.5 / 2.5 points
In the United States, the primary form of online payment is:
a) PayPal.
b) credit cards.
c) debit cards.
d) Google Wallet.
Question 19 2.5 / 2.5 points
Rustock is an example of which of the following?
a) Worm
b) Botnet
c) Phishing
d) Hacktivism
Question 20 2.5 / 2.5 points
PayPal is an example of a(n) ________________ system.
a) online stored value payment
b) digital checking
c) accumulating balance
d) digital credit card
Question 21 2.5 / 2.5 points
Acquisition rate is a measure of the percentage of:
a) visitors who indicate an interest in a site's products by registering or visiting a product's pages.
b) visitors who become customers.
c) existing customers who continue to buy on a regular basis.
d) shoppers who do not return within a year after their initial purchase.
Question 22 2.5 / 2.5 points
Which of the following features of e-commerce technology has reduced the cost of delivering marketing messages and receiving feedback from users?
a) Ubiquity
b) Richness
c) Information density
d) Universal standards
Question 23 2.5 / 2.5 points
Promoted ____________ is/are NOT a kind of Twitter marketing product.
a) shopping
b) tweets
c) accounts
d) trends
Question 24 2.5 / 2.5 points
CTR is a measure of the:
a) percentage of times an ad is clicked.
b) number of times an ad is served.
c) number of http requests.
d) number of pages viewed.
Question 25 2.5 / 2.5 points
________ is an open source database that can store and analyze both structured and unstructured data.
a) ASP
b) PHP
c) Hadoop
d) JSP
Question 26 2.5 / 2.5 points
Which of the following forms of online advertising is growing the fastest?
a) Paid search
b) Sponsorships
c) Video
d) Rich media
Question 27 2.5 / 2.5 points
Which of the following is NOT a feature that is driving social E-commerce growth?
a) Social sign-on
b) Network notification
c) Collaborative shopping
d) Personal intelligent agents
Question 28 2.5 / 2.5 points
Purchasing an online ad on a CPA basis means that the advertiser:
a) pays for impressions in 1,000 unit lots.
b) pays a prenegotiated fee for each click an ad receives.
c) pays only for those users who perform a specific action, such as registering, purchasing, etc.
d) exchanges something of equal value for the ad space.
Question 29 2.5 / 2.5 points
Which of the following measures the ratio of items purchased to product views?
a) Conversion rate
b) Cart conversion rate
c) Browse-to-buy ratio
d) View-to-cart ratio
Question 30 2.5 / 2.5 points
The dial-up audience is __________ the broadband audience.
a) virtually indistinguishable from
b) more educated than
c) less intensely involved with the Internet than
d) wealthier than
Question 31 2.5 / 2.5 points
All of the following are online communications that are used to support the evaluation of the alternatives stage of the consumer decision process EXCEPT:
a) search engines.
b) online catalogs.
c) social networks.
d) targeted banner ads.
Question 32 2.5 / 2.5 points
__________ behavior refers to the transaction log that consumers establish as they move about the Web from site to site.
a) Sponsorship
b) Browsing
c) Surfing
d) Clickstream
Question 33 2.5 / 2.5 points
All of the following are traditional online marketing and advertising tools EXCEPT ____________ marketing.
a) affiliate
b) permission
c) social
d) sponsorship
Question 34 2.5 / 2.5 points
Which of the following would you implement to collect and analyze your company's big data?
a) Data warehouse
b) Hadoop
c) SQL
d) Profiling
Question 35 2.5 / 2.5 points
A Crayola arts-and-crafts column on a parenting website is an example of which form of advertising?
a) Sponsorship
b) Banner swapping
c) Affiliate relationship
d) Public relations
Question 36 2.5 / 2.5 points
Which of the following age groups has the highest percentage of Internet access?
a) 18-29
b) 30-49
c) 50-64
d) 65+
Question 37 2.5 / 2.5 points
Which of the following examples illustrates the "Long Tail" phenomenon?
a) Rhapsody music streaming service reported that its no play rate had increased to over 20 percent.
b) The number of blockbuster "winner take all" video titles is declining.
c) Amazon sells a larger number of obscure books than hit books.
d) The average blog has a readership of slightly more than 1.
Question 38 2.5 / 2.5 points
The marketing technique known as __________ involves merchants offering products or services for a very low price for a short period of time.
a) search engine marketing
b) flash marketing
c) yield management
d) bait-and-switch
Question 39 2.5 / 2.5 points
Recency refers to the:
a) percentage of customers who do not return during the next year after an initial purchase.
b) time elapsed since the last action taken by a customer.
c) percentage of existing customers who continue to buy on a regular basis.
d) percentage of customers who return to the site within a year to make additional purchases.
Question 40 2.5 / 2.5 points
Which of the following forms of online advertising typically has the highest click-through rate?
a) E-mail marketing in-house list
b) Interstitials
c) Search engine keyword purchase
d) Sponsorships
