Read the Case Study 12-2, Business Intelligence at CKE Restaurants. Then, answer the following questions:
• How does the Business Intelligence System (BIS) at CKE add value to the business?
• What are some tips for developing and using the BIS described in this case?
• Was the introduction of the Monster Thick burger a good idea or an example of information leading to a wrong decision?
You must submit your answers, using the Assignment Template, to the appropriate Dropbox folder .
ANSWER WILL BE SENT ON EMAIL.
