Question-1
Cocktail lounges in restaurants are examples of:
A. differential pricing.
B. cultivating nonpeak demand.
C. complementary services.
D. reservation systems.
Question-2
A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high:
A. consistency.
B. depth.
C. intensity.
D. range.
Question-3
Services high in __________ are those services that have characteristics the buyer normally finds hard to evaluate even after consumption.
A. trial qualities
B. search qualities
C. experience qualities
D. credence qualities
Question-4
__________ is a measure of the probability that a product will not malfunction or fail within a specified time period.
A. Reparability
B. Durability
C. Reliability
D. Specialty
Question-5
Customers today want separate prices for each service element and they also want the right to select the elements they want. The customers are said to be pressing for:
A. complementary services.
B. perishable services.
C. variable services.
D. unbundled services.
Question-6
A(n. __________ is defined as a distinct unit within a brand or product line distinguishable by size, price, appearance, or some other attribute.
A. stockkeeping unit
B. inventory turn
C. individual brand
D. product type
Question-7
Unlike physical products, services cannot be seen, tasted, felt, heard, or smelled before they are bought. This is known as the __________ aspect of services.
A. inseparability
B. intangibility
C. variability
D. perishability
Question-8
Which of the following is an example of a hybrid service?
A. Teaching
B. Car
C. Restaurant meal
D. Soap
Question-9
A computer falls into the __________ category of service mix.
A. pure tangible good
B. tangible good with accompanying services
C. hybrid
D. major service with accompanying minor goods
Question-10
__________ refer(s. to logos, symbols, characters, and slogans that service providers use in order
to make the service and its key benefits more tangible.
Question-11
Expensive equipment manufacturers not only install the equipment but also train the staff and undertake the maintenance and repair activities of the equipment. By doing so, they are providing:
Question-12
Josh gets his bike serviced at Dean's Garage even though there's another garage much closer to home. He prefers Dean's because the work is usually done quickly and the staff tries to solve the issues with the bike as soon as possible. Dean's Garage excels at which of the following five determinants of service quality?
Question-13
When customers calculate the perceived economic benefits of a continuously provided service in relationship to the economic costs, they are gauging the:
Question-14
The __________ rates the various elements of the service bundle and identifies required actions.
Question-15
A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a:
Question-16
Industrial goods can be classified as __________, capital items, or suppliers and business services based on their relative cost and how they enter the production process.
Question-17
What types of goods are purchased frequently, immediately, and with minimum effort by the consumers?
Question-18
Marketers have traditionally classified products on the basis of three characteristics: __________, tangibility, and use.
Question-19
Which of the following is a benefit of product mapping?
Question-20
Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations and:
Question-21
Deducting the desired profit margin from the price at which a product will sell, given its appeal and competitors' prices, is known as:
Question-22
Which of the following is the first step in setting a pricing policy?
Question-23
In a(n. __________, the buyer announces something he or she wants to buy, and potential sellers compete to offer the lowest price.
Question-24
A market-penetration pricing strategy is most suitable when:
Question-25
A retailer who holds on to a(n. __________ policy charges a constant low price with little or no price promotions and special sales.
Question-26
While shopping at the mall, Jane is asked by one of the sales representatives at the cosmetics counter to try out a new lipstick that her company is test marketing. The company representative asks her how much she would be willing to pay for the lipstick. After trying it out, Jane is of the opinion that $5 is just the right price for it. What type of a reference price is Jane using?
Question-27
The first step in estimating demand is to:
Question-28
Which of the following is the most elementary pricing method?
Question-29
In __________, the firm bases its price largely on competitors’ prices.
Question-30
A firm that is plagued with overcapacity, intense competition, or changing wants would do better if it pursues __________ as its major objective.
Question-31
Companies that aim to __________ strive to be affordable luxuries.
Question-32
__________ price refers to what the consumers feel the product should cost.
Question-33
The reservation price or the maximum that most consumers would pay for a given product is known as the __________ price.
Question-34
__________ is the cost per unit at that level of production.
Question-35
Which of the following is true regarding price elasticity?
A. The higher the elasticity, the lesser is the volume growth resulting from a 1 percent price reduction.
B. Within the price indifference band, price changes have little or no effect on demand.
C. If demand is elastic, sellers will consider increasing the price.
D. Price elasticity does not depend on magnitude and direction of the contemplated price change.
Question-36
The decline in the average cost of production with accumulated production experience is called the:
Question-37
__________ consist of the sum of the fixed and variable costs for any given level of production.
Question-38
Companies that believe that a higher sales volume leads to lower unit costs and higher long-run profits are attempting to:
Question-39
When a company introduces a product at a very high price and then gradually drops the price over time, it is pursuing a __________ strategy.
Question-40
When consumers examine products, they often compare an observed price to an internal price they remember. This is known as a(n. __________ price.
Question-41
The number of different persons or households exposed to a particular media schedule at least once during a specified time period is known as:
Question-42
Which of the following is an element of an offer strategy?
Question-43
Which of the following steps in the innovation-adoption model of marketing communications corresponds to the cognitive stage that a buyer passes through?
Question-44
__________ refers to simple exaggerations in advertisements that are not meant to be believed and that are permitted by law.
Question-45
Which of the following is an example of an advertising platform?
Question-46
The Internet provides marketers and consumers with opportunities for much greater interaction and __________ than other marketing channels.
Question-47
Which of the following sequences accurately represents the hierarchy-of-effects model of marketing communications?
Question-48
Buzz and viral marketing both try to:
Question-49
According to researchers, which of the following is the correct order in which content of print advertisements matter?
Question-50
__________ is the number of times the average buyer buys a product during the period.
Question-51
Which of the following is an example of a trade promotion?
Question-52
Which of the following media timing factors expresses the rate at which new customers enter the market?
Question-53
The weighted number of exposures (WE. of an advertising message over a given medium is given by:
A. WE = reach * frequency.
B. WE = (reach * frequency. / impact.
C. WE = reach * frequency * impact.
D. WE = (reach + frequency. / impact.
Question-54
The original and oldest form of direct marketing is:
Question-55
The qualitative value of an exposure through a given medium is known as:
Question-56
Which of the following marketing communications tools is most influential at the maturity stage of a product's life cycle?
Question-57
Marketing communication strategy can be decided by conducting an image analysis by profiling the target audience in terms of:
Question-58
Which of the following is generally acknowledged as the most powerful advertising medium and reaches a broad spectrum of consumers at low cost per exposure?
Question-59
Which of the following elements of the marketing communications mix involves a variety of short-term incentives to encourage trial or purchase of a product or service?
Question-60
People who know and communicate with a great number of other people are called:
ANSWER WILL BE SENT ON EMAIL.
