Assignment 1: Strategic Management and Strategic Competitiveness
Choose one (1) public corporation in an industry with which you are familiar. Research the company on its own Website, the public filings on the Securities and Exchange Commission EDGAR database (http://www.sec.gov/edgar.shtml), in the University's online databases, and any other sources you can find. The annual report will often provide insights that can help address some of these questions.
Write a four to six (4-6) page paper in which you:
1. Thoroughly assess how globalization and technology changes have impacted the corporation you researched.
2. Thoroughly apply the industrial organization model and the resource-based model to determine how your corporation could earn above-average returns.
3. Thoroughly assess how the vision statement and mission statement of the corporation influence its overall success.
4. Thoroughly evaluate how each category of stakeholder impacts the overall success of this corporation.
5. Use at least three (3) quality references. Note: Wikipedia and other Websites do not quality as academic resources.
Company: The Coca-Cola Company
Answer will be sent by email as attachment.
