Combine the Strategy and Positioning and Product, Pricing, and Channels papers along with the promotional strategy into a single Marketing Plan.
Prepare a 15- to 20-minute oral presentation accompanied by a 15-20-slide Microsoft® PowerPoint® presentation illustrating your Marketing Plan. The Microsoft® PowerPoint® can be a little animated with sounds / pictures.
In addition to the previous papers, include the following in the PowerPoint® presentation :
• Your promotional strategy for your product or service, including how you may use the following:
o Advertising
o Public relations
o Digital marketing
o Sales promotion
o Direct marketing
o Event marketing
o Outdoor
• The effect professional selling may have on your offering
• An initial budget for your plan
• The methods you use will measure the success of your plan
• Any ethical issues your marketing plan might have
Answer will be sent by email as attachment.
