Select an industry with many competitors.
FAST FOOD INDUSTRY (McDonalds, Burger King, Wendy’s, Hardee’s/Carl Jr’s, Sonic, Five Guys Burgers and Fries, In-N-Out Burger, Steak N Shake, Jack In the Box, and Dairy Queen)
Select two key variables that segment the competition.
PRICE LEVEL, GEOGRAPHICAL SEGMENT
Complete a perceptual map that includes a minimum of 10 competitors from that same industry. Explain why you placed each competitor on its particular spot on the map.
Create a 10- to 15-slide Microsoft® PowerPoint® presentation with your map and competitor explanations. Include a summary slide at the beginning of your presentation.
Answer will be sent by email as attachment.
