W5 Assignment-1
******Discussion Question 2
The term “servicescape” was designated by Bitner to refer to the physical surroundings in which a service process takes place and how these surroundings affect customers and employees. A servicescape has three elements: ambient conditions; spatial layout and functionality; and signs, symbols, and artifacts.
How would a flowchart help in planning the servicescape layout? What sort of features would act as focal points or draw customers along certain paths through the service? In a supermarket, what departments should be located first along the customer’s path? Why? Which should be located last? Why?
Justify your answers using examples and reasoning
*****Discussion Question 3
Wal-Mart is known for its mastery of cross-docking. Cross-docking avoids placing materials in storage and processes them immediately for outbound shipment.
Why do you think cross-docking is appropriate for some forms of warehouse layouts? Do you believe that cross-docking would work for all types of products? Why or why not? In your opinion, does using cross-docking in a warehouse affect any other operations or functions within an organization? Why or why not?
Answer will be sent by email as attachment.
