Question 1: Since its release in 2001, the iPod has become a music player phenomenon.
In your opinion, how would the QFD approach have helped Apple in developing the iPod? What are the limitations of this approach?
Since its initial release, the iPod has gone through some major and minor product design changes. Many of the design updates were based on incrementalism, which is a frequent redesign throughout the product’s life.
What are the pros and cons of updating the product design based on incrementalism? Besides the iPod, identify at least two products that use this approach for product design.
Question 4: Many production facilities often operate below available capacity. In your opinion, why would a production manager choose to keep a capacity cushion? Is it possible to have a negative capacity cushion? Why or why not?
As a manager, how would you tie your capacity decisions to the mission and strategy of your organization? How would forecasting affect your capacity decisions? What information would you require to make a capacity decision?
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